Date Funded:  9/6/11

Facility Amount:  $300,000

The Company:  Founded in 2008, this New York based company is the exclusive provider and installer of escalator handrail advertising in the United States.  Their product is a non-permanent, patented film applied to an existing escalator handrail using their patented applicator process which allows for advertisements, branding and awareness campaigns to be placed on the handrails of escalators and moving walkways. This company is partnered with the world’s leading escalator handrail manufacturer and provider.

The Issue:  Although initially slow to start, the company has recently obtained a tremendous amount of interest from numerous airports to procure this style of advertising.  Since they are the exclusive provider of this product/service in the United States, they are growing now at a very rapid speed and need help with cash flow. 

The Solution:  A banker in New York at one of our referral banks who was familiar with Allied and our referral relationship with the bank, referred this prospect to Tanya Fontenot at Allied.  Because the company is essentially a start up with no real financial history for the bank to consider, the bank was unable to provide funding.  However, Allied was quickly able to provide a start up/growth capital factoring facility for this company.

The Win:  This “Funding by Allied” will not only enable the company to stay current on fees with their licensee/partner, but it will also enable them to bid on more jobs so they can grow their business.